Illustrated Thoughts
& Works From
Digital Creative
Henry Soon


So it has been quite an adventure so far in the land of the dragon. Wondering what life might bring on next. #curiosity

from @mujiri

Interesting Stuff

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  • The Predictorama

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  • Logotypes



Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
Charles Eames

I'm Henry Soon, an art director from the island-country of Singapore and currently I'm working in the Shanghai office of TBWA.

a little more about me,
I graduated from the National University of Singapore with a Bachelor of Science in Real Estate. However a burning passion for design and late nights coffees led me to create my first portfolio upon graduation, which landed me my first design job at a small web shop.

Since then, I've been working my way up as an art director in various agencies, picking up skills and knowledge which would hopefully serve to turn me into a better designer.

on design,
I believe great creative works begin from a single strong insight. Whether it is to articulate a point, to solve a problem or just to stir the emotions, I strive to always keep that in mind and make sure that the layers I add to the work helps to enhance and not dilute it.

I'm heavily influenced by the craftsmen of the early days, where the simplicity of their works belies the strength of communication within the piece, which is something I hope to emulate in my works.

favorites ♥ :

Get In Touch


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"We start every day with a prayer: 'Oh God, please don't let me die today. Tomorrow would be so much better.'" - Fwiffo of Spathiwa