Illustrated Thoughts
& Works From
Digital Creative
Henry Soon

News

So it has been quite an adventure so far in the land of the dragon. Wondering what life might bring on next. #curiosity

from @mujiri

Interesting Stuff

More stuff at diigo


Showcase

  • Adidas Olympics // Three Fingers

    Adidas Olympics Three Fingers
  • Adidas // Not Made For Normal

    Adidas Climacool 逆天开练
  • Huawei Y Series // Y Not?

    Huawei Y Series Y Not?
  • NowLab // The Bravest Fridge

    NowLab The Bravest Fridge
  • Adidas Terrex // Live Without Limits

    Adidas Terrex Live Without Limits
  • Bellamy's Organics // My Number 1

    Bellamy's Organics The Most Important Things
  • Adidas SHHM // Start From Here

    Adidas Shanghai Half Marathon Start From Here
  • Adidas Techfit // Start From Strong

    Adidas Techfit Start From Strong
  • Windows 8 // Honestly

    Windows 8 Launch
  • Car2Go // Love2Go

    Car2Go Love2Go
  • National Library Board // Imagination

    National Library Board 'Imagination'
  • Ray of Hope // Visual Identity

    Ray of Hope
  • CAR Inc. // Garage

    Shenzhou Rental
  • SK-II // Official TMall Shop

    SK-II Official TMall Shop
  • Drink On! Mobile App

    Drink On! iOS App
  • DIGI // 360 Concept Store

    DIGI 360 Concept Store (M'sia)
  • Budak Pantai // Website Design

    Budak Pantai
  • The Predictorama

    The Predictorama
  • Logotypes

    Logotypes


ABOUT

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
Charles Eames


hello,
I'm Henry Soon, an art director from the island-country of Singapore and currently I'm working in the Shanghai office of TBWA.

a little more about me,
I graduated from the National University of Singapore with a Bachelor of Science in Real Estate. However a burning passion for design and late nights coffees led me to create my first portfolio upon graduation, which landed me my first design job at a small web shop.

Since then, I've been working my way up as an art director in various agencies, picking up skills and knowledge which would hopefully serve to turn me into a better designer.

on design,
I believe great creative works begin from a single strong insight. Whether it is to articulate a point, to solve a problem or just to stir the emotions, I strive to always keep that in mind and make sure that the layers I add to the work helps to enhance and not dilute it.

I'm heavily influenced by the craftsmen of the early days, where the simplicity of their works belies the strength of communication within the piece, which is something I hope to emulate in my works.


favorites ♥ :



Get In Touch

Elsewhere

To get in touch or say hello, just fill up the form below and I'll try my best to reply as soon as possible. Do remember to fill up your contact details so that I can get back to you.











"We start every day with a prayer: 'Oh God, please don't let me die today. Tomorrow would be so much better.'" - Fwiffo of Spathiwa