Car2Go // Love2Go

A promotion for the biggest online shopping day in China but with a twist - Promo

Brief:
TMall's 11.11 shopping holiday is also known as Singles' Day in China. With car-sharing being a relatively new concept in China, Daimler's Car2Go tasked us to find a way to raise awareness and ridership about the brand during this most important shopping holiday.

The Work:
Enter Love2Go, a matchmaking promotion with a twist for singles during this day. Targeting both existing drivers and new users, we invite male and female drivers to meet up for a driving date using our cars. Through a series of pre-planned activities in the city, we helped these drivers to know each other better and also learn more about the brand and it's cars.

The promotion culminated in a grand event in downtown Chongqing, where we invite the drivers to celebrate the holiday with us, and for the lucky few, a departure from singlehood.

Client:
Car2Go

Role:
Creative Direction
Art Direction
Copywriting

Status:
Completed