Brief
Summer is a big season for Adidas, as they inspire the nation to partake in sports activities during this period. With a new collection of ClimaCool products — Adidas's temperature control series — we were tasked to create a campaign for the launch.
Concept
Summer in China can reach sweltering conditions, a big challenge for the sporty types. But with ClimaCool products, we enable our users to defy whatever the weather conditions and go beyond what is normal — ever outperforming, ever pushing, ever defying. Not Made For Normal.