Brief
Digi Telecommunications wanted to transform their flagship retail experience — moving away from a transactional store into a brand experience that reflected their quirky, youthful identity.
Concept
Together with a leading hardware supplier, we hooked up the customer servicing system and staff tablets into a single integrated system. After a quick registration at the welcome kiosk, visitors can explore the store or have coffee at the mini cafe while awaiting their turn — then a staff member approaches them wherever they are for a 1-on-1 session.
For the store's content, we built on Digi's iconic quirky style and created "mini worlds" within the touchscreen displays — through illustration and humour, visitors are encouraged to explore and discover more.