Adidas Techfit // Start From Strong

2017 Print Campaign for Adidas Techfit series - print

Brief:
With a new series of products, the client tasked us to art direct the look and feel of the brand for the China market

The Work:
"Start from Strong", the global platform for the Techfit series. Extending from this, we look to create a tone of voice that speaks about the control that is behind the explosiong of speed and power in one's training.

Together with the Chinese line 强势崛起 (translate: to rise with great strength) and a look and feel that emphasize on bold colors and lines, we brought the platform to through the campaign visuals.

Client:
Adidas Group (China)

Role:
Creative Direction
Art Direction
Copywriting

Status:
Completed