Adidas Techfit // Start From Strong2017 Print Campaign for Adidas Techfit series - print
With a new series of products, the client tasked us to art direct the look and feel of the brand for the China market
"Start from Strong", the global platform for the Techfit series. Extending from this, we look to create a tone of voice that speaks about the control that is behind the explosiong of speed and power in one's training.
Together with the Chinese line 强势崛起 (translate: to rise with great strength) and a look and feel that emphasize on bold colors and lines, we brought the platform to through the campaign visuals.
Adidas Group (China)