Brief
The National Library Board of Singapore wanted to drive awareness of their libraries and services among a younger audience increasingly drawn to digital entertainment. The brief was to reconnect them with the power of books.
Concept
Imagination. That single word is the greatest gift a book gives. We built a campaign around the limitless worlds that exist between the pages — celebrating readers who lose themselves in stories and emerge somewhere entirely new. The library becomes not just a place of books, but a portal to everywhere.