Lipton Fruit Tea // The Good Taste Mini Teahouse

A re-imagining of product packaging into an delightful experience - ecommerce , packaging design , campaign

Brief:
E-commerce has always been a key battleground for FMCG products in China. And with the celebrity-centric campaigns for FMCG products here, how do we leverage the brand's celebrity asset in driving purchase beyond just slapping his or her image on the product?

Concept:
By re-imagining the product experience. With a newly-minted ambassador in Leo Wu, a popular teen idol in China, we have an idea of incorporating him into the experience of users opening up a packet of Liptin Fruit Tea.

Meet the Good Taste Mini Tea House, a 10-sachets box pack that also transform into a teahouse opened by our celebrity. And very time, you "order" (pull out) a sachet, you can hear a greeting from the celebrity. "Have a cup and go rock the day." "Time for a break and some fruit tea, y'all think?" "You must be tired, come have one on me."

Depending on the time and situation, you are always greeted with some positive vibes from our celebrity plus an invitation for tea. Turning a ordinary box pack into something that can resuable and delightful for a long time.

Client:
Lipton Tea (China)

Role:
Creative Direction
Product Design
Art Direction
Copywriting

Status:
Completed