Brief
Drive awareness for Sofy's latest product, Pocket Magic 130%, and create a visual identity that extends into social content.
Concept
Building on the benefit of increased mobility from the product — due to its smaller size but better absorbing power — we created a story that links this benefit with a topic popular with our audience: ACG (anime, comic, games).
Through the film, we dramatize the product benefit by transforming our celebrity into an animated action character. Leaping and dashing through the film, the audience gets a vivid sense of freedom and mobility that the product enables.