Brief:
With over 100 rental stations across the country, Shenzhou Rental looks to become a hosuehold name for car rental among the general public, especially given the daily exodus of the populace across the country. But how do we highlight this in an interesting way to draw attention to the fact?

Concept:
With so many rental stations and the easy rental process provided by CAR Inc., renting a car has never been easier. So easy, it feels like you have a car right in your house. No matter where you live in China, the convenience of CAR Inc. rental stations will feel like you have your own garage with a car in it.

Client:
CAR Inc. (神州租车)

Role:
Creative Direction
Art Direction