Brief
With a brand new model in the Y series, Huawei is looking to attract more of the younger audience to the popular series. Affordable price-point and awesome features aside, the challenge was to do so in a manner that is as fun and irreverent as the social media landscape that the audience grew up in.
Execution
So instead of creating typical "features demos", we went with a set of stories based on the theme of "Y Not?". It was both a nod to the series and a way to create humorous stories around each feature. From balancing love and game time to hanging out with the girls, each story is relatable and still managed to demonstrate the cool features of the product itself.
Beyond the stories, we extended the project with animated GIFs for Instagram — each a mini story building on the theme of "Y Not?"