Brief
Drive awareness of Sofy's Night Use Pad during one of China's biggest e-commerce events — Women's Day.
Concept
Sofy's Night Use Pad ensures comfortable, stress-free sleep throughout a period. To prove this, we created the Sofy Dream Bureau — a special "department" led by mascot Susu, dedicated to helping girls have a good night's sleep.
Built within WeChat, the Dream Bureau is a web-based sleep visualiser that analyses and transposes sleep data into unique patterns and melodies. A fun yet informative way for users to monitor and understand their sleep.