Brief:
To launch our latest product - a premium collectible embeded with the game Tiny Tina's Wonderlands from the Borderlands franchise - we decided to take a leaf out of the meta narrative of the game and have a little fun ourselves.

Concept:
With a game about playing a game based on a mini-game in the original Borderlands game, things don't get any more meta than Tiny Tina's Wonderlands. And we thought to take this further by having Tiny Tina's run a game to recruit fans for the game.

Tapping on one of the most popular cosplayer in the world, Alodia Gosiengfiao, we set up a Bandersnatch-style interactive video where visitors are put through a series of test by Alodia to see if they qualify to win a special reward for the collectible collection.

We extended the campaign by re-purposing the many humorous moments in the video into memes and social content to sustain the campaign. And we invited Alodia herself to play the game in a live-stream, and along the way convert more fans to the collections.

Product:
Tiny Tina & Butt Stallion Collection

Role:
Creative Direction
Product Design
Art Direction
Copywriting