Brief
Car2Go — Daimler's innovative car-sharing service — was launching in China. The challenge was to build awareness and affinity for a concept that was entirely new to the market.
Concept
We leaned into the convenience and freedom that car-sharing unlocks. Love2Go is the idea that when getting somewhere is this easy, you fall in love with going places. A light, social-first campaign that invited people to share where Car2Go took them — building a community of explorers one trip at a time.