The Heeren Shops Website Design

Pitch for the revamp of The Heeren Shops' online site - digital , design

With the competition heating up along Orchard Road, The Heeren Shops was embarking on a revamp of it's brand and regain it's prominence among young shoppers in Singapore. We were invited to pitch for the re-design of the website that was to be the first phase of the revamp.

Moving away from the typical shopping mall websites layout, we decided to focus on the main attraction of The Heeren Shops - their tenants.

Using tiles to represent each of the tenants in The Heeren Shops, we proposed a universal search that allows visitors to quickly filter the information and find the information they are looking for faster.

The Heeren Shops

Creative Direction
Art Direction